More than ever, people know why to buy their trendy watches online
Published : 06/12/2020 15:10:20
WHY CHOOSE TO BUY YOUR WATCH ONLINE?
Buying directly from the official manufacturer
In recent times, there has been unprecedented growth in the online shopping of retail products. The importance of e-commerce also became more significant in the present world scenario, which advocates a safe shopping routine. In these times, millions of people worldwide choose online shopping over the conventional way of buying products from stores.
So why choosing your new watch online is a better option?
Online shopping has several advantages compared to traditional methods. Before exploring these points, let us briefly look at the evolution of both the Internet and e-commerce.
The Internet and E-Commerce
The origins of the Internet date back to the establishment of ARPANET by the USA in the 1970s. This project was primarily aimed at interconnecting academic and military networks in the United States.
Initially, the Internet was mainly used for academic, research, and military purposes with limited intercontinental accessibility. The standardization of the Internet Protocol Suite in 1982 allowed worldwide access to interconnected computer networks. The concept of the World Wide Web came into existence in 1989. In the same year, Commercial Internet service providers (ISPs) launched their operations. The introduction of the web browser in the 1990s empowered billions across the world to access websites and other resources on the Internet. The commercial use of the Internet also kick-started during this period.
The introduction of Search Engines represents a significant breakthrough. This allowed every internet user to search and discover useful information from millions of websites effortlessly. The World Wide Web also powers platforms like blogging, Email, instant messaging, gaming, videos, e-commerce, and social media. Today, the Internet is an integral part of modern society, and each of the platforms mentioned above plays an essential role in our daily life.
Among these, e-commerce (electronic commerce) is a fast-growing segment that allows online buying or selling products over the Internet. The online shopping concept originated in the 1970s, but it had been restricted to a few specific areas. E-commerce is a platform established upon the World Wide Web to facilitate online trade and financial activities. It supports electronic transactions of both B2B & B2C trades and services like banking, insurance, finance, and stock markets. Online retail business is a form of e-commerce that directly allows consumers to order goods from a seller over the Internet.
One of the most significant market segment
E-commerce became favored during the late 1990s by the arrival of large online auction sites and shopping portals. In 1999, global e-commerce reached $150 billion. The e-commerce industry continues growing with the emergencies of new technologies and online platforms. The global e-commerce transactions generated a whopping $29.267 trillion in 2017.
Various reports suggest a record expansion in the global online business in recent years. The United Nations Conference on Trade and Development (UNCTAD) annual reports also hint at a steady increase in online shoppers.
Even though the Covid-19 crisis adversely affected global trade, the online business has been thriving since early this year. For example, there was more than 200% growth in the online retail industry in April compared to the same period last year. This sudden spike has been attributed to several factors, including some never seen challenges we faced during the pandemic. E-commerce has become the backbone of the global industry since the imposition of rules to curb the pandemic's widespread.
Buying Watches Online
At present, wristwatches represent a significant lifestyle segment that effectively reaps the benefits of e-commerce technology.
Since the establishment, the industry has been evolved tremendously through several extraordinary events. Some of these events ensured the progressive growth of the business, while others proved harmful. Historical events like the roaring twenties, the great depression in the 1930s, the World wars, and the quartz crisis are essential. More luxury brands sell affordable watches with stainless steel cases online every year. The most recent ones in this list are the increasing success of e-commerce and the emergence of smart-watches.
Traditionally thousands of units have been sold through specialized resellers, department stores, jewelry shops, and boutiques dealing with either single or multiple brands. The emergence of e-commerce paved the way for online selling and buying wristwear, just like any retail goods. Today a significant part of sales are being conducted online. This includes the sale through the vast e-commerce portals, online auction sites, and department stores or brands' shopping sites.
Today, you can buy genuine timekeepers utilizing four different sales channels. These are authorized online dealers, mono-brand e-boutiques, traditional dealers, and mono-brand stores. Due to multiple reasons, more people prefer online channels for buying all of their important lifestyle products and accessories.
Advantages of Shopping Online
It saves you precious time.
The traditional watch market calls for the buyer’s physical presence at the boutique or store. This process can waste your valuable time. The majority of the conventional markets and stores have a specified time for doing the business. Sometimes, a single-day visit may be insufficient for the final decision of purchasing your coveted piece.
This requires rearrangement or cancellation of important schedules related to your official and personal lives. Most of the traditional stores are typically located in urban centers. Traffic congestion and other unexpected events can add further troubles. You can save valuable time if you buy online while sitting comfortably inside your home or workplace.
It offers an extensive inventory
The majority of jewelry shops and watch stores are traditionally located in upscale markets where renting charges are incredibly high. They consume more space for exhibiting the products. Managing an extensive inventory requires more storage space with immediate access from the store. It is costly to rent larger storage spaces in the precise locality. Therefore the traditional stores intentionally keep a limited number of inventory.
When a luxury brand or retailer conducts its sale online, there is no need to operate the business from an upscale locality. A typical e-commerce venture can be smoothly run from less expensive premises located away from the crowded city centers. They can also rent or set up larger warehouses at less cost. The ample storage space enables online retailers and e-boutiques to adequately showcasing their customers a vast inventory.
It offers you more freedom
When you deal with a traditional store, the sales personal commonly use several tactics for their profits. When you use genuine online portals for buying watches, there is less chance of such issues.
You get more personal freedom to choose from a large number of models featured online. The online platforms allow more time to read and understand the specific details of a particular reference. You can also compare the necessary specifications and likely price of models from the same or other brands. Within no time, you can also access multiple e-commerce sites for the same purpose.
It allows you to explore more brands
Usually, not all brands appoint their dealers in every country. For example, a particular watch brand famous in Europe may not have any local retailer on the Asian continent. Now you can easily purchase directly from these brands without stepping-out from your home.
A significant number of small independent brands do not receive global exposure as they generally maintain small distribution networks, sometimes limited to their home country only. So, buying from these brands from a remote region was almost impossible before the arrival of e-commerce. Nowadays, hundreds of small brands serve their customers through their online stores. The e-commerce platform enabled customers worldwide to purchase their favorite timepieces from these smaller brands.
It is cost-effective
A traditional sale distribution network of wristwear includes stockists, distributors, retailers, exporters, and importers. This involves more large-scale investments, and it directly reflects on the retail price of every timepiece distributed through the traditional channels. It is also costly to set-up multi-brand or mono-brand boutiques.
The e-commerce technology cuts down the need for intermediaries as the brand can directly send the timepieces to their customers. There is also no need to set up costly boutiques and stores. By cutting down these expenses, the brands can sell the timepieces at a lesser price, and ultimately the customer gets the benefit and maybe an extra free leather strap. By purchasing the timepieces online, the customers can also save the expenditures associated with visiting a traditional watch store.
It enhances brand relations
A healthier communication between a brand and its customers always encourages creativity and innovation. The online e-stores allow direct interaction between the brands and customers. Therefore every brand can significantly improve the relationship with its esteemed clients. It is somewhat not easy in the traditional system unless the customer is dealing with the brand-operated boutiques.
It ensures personal safety
It is now safer than ever to buy luxury watches online. Nowadays, visiting a shopping area invites lots of troubles like overcrowding, exposure to pollution, potential health hazards, and other unforeseen incidents. If you choose to buy watches online, you can avoid the issues above.
It offers excellent customer service.
E-retailers and online stores of genuine water-resistant dive watch brands offer better customer care services than traditional sale channels. If there is any complaint or issue in the online system, you can instantly report the same directly to the brand using various online tools. But in the traditional method, the channel of communicating a concern regarding your newly acquired watch is lengthy. Through their online store, the watch brands offer excellent refund and replacement options for the customers. For example, our brand Wryst Timepieces provides 100% satisfaction or your money back, and your purchase can be returned new and unworn within 14 days for a refund.
It offers safe procedures of payment system
In conclusion, buying online by genuine sources using well-secured e-payment protocols always protects you from any financial irregularities. It is also better for receiving any refunds or claiming any rewards. Our website uses (SSL) Secure Sockets Layer to protect sensitive information related to the customers. It has now become safer if you know where to buy your new trendy watch online, and more people are satisfied and enjoy their buying experience every year.