DESIGNER WATCHES WRYST
A Visionary Independent Swiss Brand
The mens designer watch Wryst is created by a passionate watch designer of Swiss origin. Launched in 2012, the luxury brand makes stylish popular mens watches for charismatic individualists.
All the watches Wryst are stamped with the prestigious Swiss Made label ensuring the highest quality standards. The extreme and motorsports inspired timepieces from WRYST stand out from the crowd of the expensive watches for men available in the market. It is a cutting-edge signature designer product born from a successful alliance between the advanced manufacturing know-how and the brand's futuristic DNA. Incorporating the most durable and innovative materials, all of these timepieces benefit from our state-of-the-art production facilities in Switzerland.
WRYST was founded by luxury watch designer Jacques Fournier in 2012 with a vision to create premium wristwear featuring trailblazing designs, stylish aesthetics, and unique strength attributes.
It required almost three years of extensive research and development to perfect the aesthetically balanced and timeless design of the Wryst Airborne chronograph. This very first collection saw the daylight in 2012. Since then, the brand has been expanding the range of black designer Swiss collections by introducing new and refined timepieces. All references adhere to the original design concept's founding principles and are all only in small series.
Unforeseen Designer Timeless Style
The Wryst Racer is the latest and most popular mens watches released from the Swiss brand. This accomplished motorsport design with mechanical movement is offered in gold, rose gold, black DLC coating, and brushed finish casing. The bold Racer self-winding designer timepieces have the most motorsports-inspired dial and hold a 4hz, 28'000 VPH (Vibrations Per Hour), sweep seconds, date window at 3-hour position, and no less than 26 Jewels mechanical movement. Each version offers only 75 limited pieces adding more value to these highly-collectible luxury automatic Swiss designer sports timekeepers.
Dial details feature details found in motorsports and racing, such as the dented hour hand or the sides V6 engine details. If the Racer models are the dearest of all collections available, these are still available at a very competitive price compare to other men's designer luxury styles.
Popular Quality in the Making
The flagship WRYST models incorporate two major cutting edge design features. The first one is the curved and barrel-shaped case featuring open-worked sides that also protect the crown and pushers from accidental operations and damages. The ergonomically designed case also provides comfortable wearing despite its bold dimensions. All the chronograph luxury mens designer watches are all running an accurate Swiss quartz movement. The Force references are now also offered with a leather strap.
The extreme luxury designer sports wristwear powered with high precision Swiss engines incorporate highly reliable materials such as 516L grade stainless steel, sapphire crystal, and black DLC coating. The superior quality 516L grade stainless steel used for the first time in the industry makes the Wryst more sturdy and corrosion-resistant. The unique bi-color double injection silicone bracelets are a world premiere feature.
Strength, Accuracy, and Style
The high-tech black DLC (Diamond-Like Carbon) coating makes the watch extreme scratch-resistant, and both screwed down case-back and crown ensure exceptional water tightness. The highly durable and comfortable double injection silicone bracelet with vibrant color details enhances the diving watch's stylish appearance. Furthermore, each black designer timepiece comes with an extra strap of a different color pattern to match the wearer's style requirements.
Thanks to its innovative design layout with a choice of different color combinations, each WRYST model carries its charisma. As a lifestyle accessory, these trendsetting wristwatches can transform you into a fashion icon among your colleagues, friends, or peers. Sturdy and versatile, these timepieces are equally suitable for wearing daily and feature clear reading with numerals hour markers.
Uniqueness and Exclusivity
Maintaining such superior qualities and attention to each product is impracticable when you produce watches in mass quantities. To ensure high standards of quality and exclusiveness, each model from our collections is provided in small series with serial number engraved on the case back. The case body has a stainless steel case crafted by CNC machining in a block of grade 516L hard steel, and some references also include a steel bracelet with a hard black coating.
The fierce, robust, and accurate WRYST timepieces are the perfect wrist companions for adventurers, athletes, extreme sports and motor racing enthusiasts, professionals. Style seekers, workout buffs, and all those who love to wear their black designer limited edition pieces. Choose your chronograph dress watches with blue dial and silver Arabic numerals. Additionally, all references are tested for water resistance between 100 and 200 meters so that the owner can wear it during water-sports activities.
The Ups-and-Downs of the Industry
Today, luxury brands face the challenges of creating successful designs that are classic and with a touch of a vintage feel. The design is critical in attempting to achieve this goal. For Wryst, the task is different and more ambitious. We strive to offer a more futuristic approach leaving behind the casual wear style, which has been embraced for decades. The classic and refined inspiration has been endorsed for so many years by Swiss luxury brands, mainly in Switzerland.
In the '90s, several high-end brands have seen the market gap and started to create more innovative and trailblazing creations with the help of capitalist investors. To name a few, these are MB&F, Urwerk, HYT, Richard Mille, Cvstos, Rebellion, and several others. These were a breakthrough in the industry, and these brands soon became the world's most expensive timepieces. The concern with these projects has always been the mechanical complications that are incredibly costly, with several million invested per year, and require high-level expertise from the world's best watchmakers. It is not without having an impact on the retail price. Only wealthy people can afford these kinds of "pieces of art."
The 2000s saw another challenge with the increasing success of smartwatches. The volumes of sales have been continually increasing. They have surpassed the best results obtained in the past by notorious global groups and the industry's best names.
A Future-Oriented Approach
Wryst is mastering the understanding of what people need today. An accessory that is modern, technical, well made, and most importantly: Affordable.
Some people choose to strap-on a disposable electronic smartwatch, others their inherited father's one, or even whatever has been gifted to them through the years as a "wild guess" of what they should wear. It is the sad truth, and people often forget their accessory should make a statement and be part of their fashion look. Your timekeeper is part of your dress code. Whether you are looking for the perfect stainless steel watch with classic styling or more elaborated men watch offering automatic movement, you can find what you are looking for at Wryst. We offer a sincere, unique experience, and 42% of our customers have returned to purchase a second piece within 12 months.
There is only one timepiece you should wear: One that reflects your personality. The ideal sports timepieces for men and women should be considered a top accessory and an asset to everyone's success and ambition. Popular watches need to be timeless - And by timeless, we do not mean it belongs to the past - and pleasing to look at every time. The perfect wristwear experience should also be accurate, robust, stylish, and durable. Wryst goes even further and offers exclusive highly-collectible pieces as each reference is only produced in a small edition.
How did it All Start?
Between 2010 and 2012, Jacques had invented the intricate case body of the first Wryst ever produced, the Wryst Airborne Chrono. The project started from a drawing, where the designer imagined that a timepiece could be inspired by literally any object. It was all about choosing the correct one, which would lead to exceptional tactile shape, requiring excellent skills to come to life. After the draft of a tonneau-shaped body with aired sides, the concept was born. The idea behind this creation naturally came from the accelerator pedal of a race car—a few weeks were required to adjust the aesthetical balance of the front view. Then, the side view had to morph around the wrist in a smooth curved shape fitting to perfection around the arm. This particular set of sketches with front, side, and top views, were the hardest to build in 3D. Adjusting all three different views was challenging. More ideas for the design came along the way, with the wavy double-curved of the face, disrupted by the smooth, simply domed crystal.
Then, the watch's face had to be brutal-looking, with a layout not used by any brand before. This is why the quartz movement 3540D had to be the one. At the time, the 3540D was the latest release from Swiss movement maker Ronda. With the same positioning of subdials and date that the renowned automatic chronograph Valjoux ETA 7750, the choice was made.
The watch faces construction was all about the Chrono functions. Choice went onto asymmetric feel, which is also a tricky achievement. As days went along, the subdial rings and brand name position slowly started to make sense with a perfect balance of placements. This project would not have the classic watch features with just the hands and the hour markers, surely.
Phase three was the material, colors, and finish details. The DNA of Wryst was already set in Jacques's mind - Reliable and affordable watches designed to last and make an impression. After some research, the choice of using black diamond-like coating was a must. More than ever, and already in the early 2000s, men had a fascinating interest in black watches instead of polished or brushed plain stainless steel.
Secondly, for the crystal, we had to make it tougher than sapphire. This is why the choice of shatter-resistant "K1" mineral was best. Harder than sapphire and more resistant to scratches than mineral was the way to go. This would also impact on the retail price. The only problem was the cost of the DLC coating. This found a way through with the right partner offering this hardest black coating at a more affordable price.
At The Very Beginning of Wryst
Hard work finally paid off. The right watchmaker partnership happened early months in 2012, and the production volumes and the retail price were locked-in. Jacques had to create an online boutique and launch the release on blogs and social media. Due to the low selling price point and facing greedy young entrepreneurs wanting a stupid margin for distribution and retail, the decision was taken to only and exclusively retail the small series online, and only online.
Soon, the public reacted very well to this new vision of watchmaking. Usually, the price of such disruptive looking timepieces was only reserved for wealthy buyers. For the first time in watchmaking history, we had a curated advanced futuristic design for a fraction of the price. The case built with CNC 5-axis tooling is never possible at this level. The rest is history, and eight years later, the brand is still establishing a strong portfolio of customers worldwide. Some of whom have bought six or even seven Wryst timepieces through the years.
Interview in the magazine "AboutTime" with Wryst founder Jacques Fournier:
Q. Where are your watches available?
A. Our operations are directed from a home office in the United Kingdom. Today you can proudly buy a Wryst watch worldwide directly from our official website. We also have forthcoming distribution networks across Europe and the USA, which will start in due course. Many retailers and distributors worldwide like our products and have contacted us directly. We are particularly proud to have a strong interest in Asia and the Middle-East.
Q. Why did you decide to create your own line of watches?
A. My passions in life have always been watches and motorsports. I had my first motocross bike at 13, a Yamaha YZ80. That was something extraordinary— compelling, and incredible timeless design. Concerning watches, I have been looking all my life for mine and never really found it, so being a watch designer, it made sense to move forward.
Today, wearing a Wryst, I always feel it looks different than the last time I looked at it. The Wryst series of watches retail for around $750, and you can learn more or buy them at www.wryst-timepieces.com. To see more of Jacques Fournier’s other watch designs, go to www.horologydesign.com.
Q. What defines “Wryst” watches?
A. A product as futuristic as adrenaline sports grow and will keep expanding in popularity within the next decades. Extreme sports offer an opportunity to challenge and express yourself. More and more Americans enjoy all sorts of outdoor activities, pushing their own boundaries to the limit for these unique and exciting moments.
Have we not all wanted to achieve something risky, exciting, out of the ordinary, and daring from a young age? This is what the brand Wryst is all about, a unique & distinctive look! A product that you love more every day instead of getting bored of, a timepiece that grows on you… Technically, each part's construction requires extensive craftsmanship skills and is monitored to the highest manufacturing standards possible. This makes our watches strong, reliable, very exclusive, and still considered as an affordable luxury. A smart, unusual, exclusive, and reliable watch that looks great on the wrist!
Q. When did “Wryst” come into existence?
A. In October 2010, I wondered what my own watch would look like, so I decided to design it. I wanted something extraordinary, but still, a watch that had strong charisma and would look stunning. It took me 2 years to make it a reality…all in my spare time. The design was so unique and different, appealing that I decided it would be good to share the product with many fellows; after all, why not! But then it had to be affordable by most.
I have always had a taste for unusual watches. Classic style for me belongs to the past, besides vintage. Then Ronda came up with the 3540D movement, which has the right dial layout for a chronograph, that was decided, and it all made perfect sense. Next year I will develop models with unusual coatings, more strong materials, and sharp color combinations. Since the design is unisex, I will offer more choice with an exciting new collection for daring girls…! The brand is officially launching on the 30th of October.